Being a business owner, can be synonymous with a rollercoaster. You have your ups and your downs. My goal is to share with you things I’ve learned along the way, especially with mistakes I’ve made! I was on a business call with the girls that I mentor and I wanted to share the outcome of the call because most of the people get discouraged when they don’t see their business grow or explode right away. I tried to explain that I’ve been doing this for a couple of years now and it takes a long time to get traction in business. Things are not going to happen overnight. You have to be committed, you have to work hard and the most important thing you could do, especially when you’re in the health and fitness field, is to build relationships. There are so many health coaches, but how do you differentiate yourself and find a way to be unique? It’s really important to build relationships with people so they know and trust you. Let’s talk about three ways to help you do this.
3 Ways to Build Relationships with Your Audience
- Be genuine. Most of us think that we are being salesy. The best thing to get past being “salesy” is being genuine because you are sharing value and content and you shouldn’t feel like you’re burdening someone else when you’re doing that. The first thing you should do is to start a newsletter if you don’t have one. I don’t mean a newsletter that just say Buy my products! or make it all about you. You would want to share things that are important. Whether it’s a youtube link or a recipe. You should do it and think about it like you’re sending an email to a friend. If you are sharing knowledge, content and value then people would want to read your emails.
- Share your journey in a natural and authentic way. You don’t have to be spamming or salesy and you shouldn’t be. Share your successes and your struggles. People would naturally want to know what you’re doing when you say things like “I woke up in the morning and did a work-out.” or “I had a shake for breakfast.”. Just share what you’re doing and people would naturally ask the things that you’re using.
- The third thing is something that has worked well for me: make a Facebook group. Make it a free group and invite people. Share tips, content, recipes, etc. Creating my BLISS community was a great way to build a supportive community with like minded women. I also have a free group where I share knowledge and recipes through the group.
It’s not going to be an overnight change. I have clients that are coming to me now who signed up for my newsletter two or three months ago. It takes a long time to build relationships but if you are genuine and you share a lot of value, they’ll come back to you.3 ways to build your relationship with your audience. Click To Tweet
Implement these tips and see how it helps you build relationships with your audience. Be authentic. Share your journey and find your tribe!
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